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For the ninth year, members of the Northwest Attractions Alliance (formerly the Portland Attractions Marketing Alliance or PAMA) will offer reciprocal admission benefits to its members. The program was created as a way to show appreciation for each attraction’s loyal members as well as highlight the important role that cultural organizations play in their communities.
The program has grown from 12 participating attractions to now include 29 regional attractions throughout Oregon and Southwest Washington.
From January through December 2026, membership to one of the participating organizations is the key to free admission for a member and three guests of any age to different featured attractions each month.
Important: Aquarium members must show valid ID and present proof of valid Aquarium membership, such as a digital eMembership Card, to receive free admission to partner organizations. Free admission is valid for up to four individuals, regardless of membership level. If you have no proof of membership, please check our member FAQ or contact membership@aquarium.org prior to visiting one of the reciprocal locations.
We’re excited to announce more partners than ever for 2026! With every month featuring two to three different partner attractions, there’s something fun to do every day of the year. See below for partner attractions and their associated month:
January: Oregon Zoo & Albany Regional Museum
February: Columbia River Maritime Museum, Japanese American Museum of Oregon, & Leach Botanical Garden
March: Pittock Mansion, Cannon Beach History Center, & Cascade Locks Historical Society
April: Deepwood Museum & Gardens, & Willamette Heritage Center
May: Architectural Heritage Center, Oregon Jewish Museum and Center for Holocaust Education, & Two Rivers Heritage Museum
June: Museum at Warm Springs, & Shelton McMurphy Johnson House
July: Benton County Historical Society, & Hallie Ford Museum of Art
August: Oregon Historical Society, Columbia Pacific Heritage Museum, & Tamástslikt Cultural Institute
September: Rice Northwest Museum of Rocks & Minerals, the MAiZE at The Pumpkin Patch on Sauvie Island, & Portland Chinatown Museum
October: World Forestry Center, & Evergreen Aviation & Space Museum
November: Seaside Museum & Historical Society, & Oregon Coast Aquarium*
December: Lan Su Chinese Garden, & Clark County Historical Museum
Are you a member of a NWAA partner planning to visit the Aquarium during November? No need to call or reserve in advance, just show up with your photo ID (like a driver’s license) and proof of your membership to a partner organization!
Free admission is valid for up to four individuals, regardless of membership level. If you have no proof of membership, please contact your organization’s membership department prior to visiting the Aquarium.
The Northwest Attractions Alliance (formerly the Portland Attractions Marketing Alliance or PAMA) is a professional organization consisting of marketing representatives from major attractions throughout Oregon and Southwest Washington. The program was created as a way to show appreciation for each attraction’s loyal members as well as highlight the important role that cultural organizations play in their communities.
Follow us on Facebook or Instagram @OregonCoastAquarium, or subscribe to our monthly e-newsletter for the latest updates.
Since opening in 1992, the Oregon Coast Aquarium has been a premier attraction on Oregon’s central coast and an enduring advocate for the health of our ocean. For over three decades this 501(c)3 non-profit organization has supported marine wildlife and fostered environmental stewardship through its education programs, community partnerships, and rehabilitation efforts. Accredited by the Association of Zoos & Aquariums, the Oregon Coast Aquarium is consistently ranked as one of the top 10 aquariums in the U.S., providing visitors with opportunities to connect with 15,000 animals spanning 300 different species. The Oregon Coast Aquarium is located at 2820 S.E. Ferry Slip Rd., Newport, OR. Learn more about the Oregon Coast Aquarium and its vital work at aquarium.org, 541-867-3474. Follow us on Facebook or Twitter for the latest updates.
