Listed below are replies to FAQs reguarding the Oregon Coast Aquarium's advertising agency RFP
Click here to download the interpretive plan for the exhibit in the RFP
The Oregon Coast Aquarium is seeking a highly qualified and experienced advertising agency partner to provide brand development, strategic marketing, campaign design and creative services. The agency shall be the principal advisor and provider to the Aquarium for advertising to a variety of target audiences, including but not limited to the local community, leisure feeder markets and conservation advocates. The agency’s primary objectives will be to drive attendance, increase interest and excitement around visitation and help navigate Oregon Coast Aquarium’s evolving brand.
The Proposal package includes Instructions, Contract Requirements, General Requirements and Forms. Proposals submitted shall remain in effect for a period of ninety (90) days from the Proposal due date.
Current RFP Questions:
QUESTION: Is this for your general marketing needs, or specific to the opening of the new exhibit?
- The RFP is for general marketing needs on an
annual basis. The project referring to the new 2015 exhibit will be a
major project for 2015.
QUESTION: One area of interest is in media services. You mentioned in the RFP that you are looking for media planning and buying services - but didn't outline the current budget. Can you please provide media budget information? This would help us with planning and knowing what level of visibility is possible.
- The media budget is not included in the
RFP. We currently do the bulk of our media buying in-house. However, if there is an opportunity that is a good fit that our agency partner
identifies for us it would be considered. We currently are spending
approximately 300k-350k on media annually.
QUESTION: Can you provide further information as to whether the range provided (40-75k) includes outside production costs (outdoor board production or equipment rentals for TV etc.) as well?
- Creative services are expected to be included in the contract with the agency but not production of the advertising materials. These would be a separate fee, most likely paid directly by OCAq in circumstances like outdoor advertising.